The global meat and dairy sector is experiencing unparalleled disruption and competition from plant based food and drink alternatives. Plant based alternatives have become big business with the likes of household brand names like Kellogg's introducing new plant based products alongside newcomers to the market like Beyond Meat and Impossible Foods.  

The Plant-Based Food and Beverage Alternatives Industry Analysis predicts that the market will continue to expand at a significant CAGR of 13.82% from 2019 - 2024.