Following landlords rejecting a proposed CVA the baked potato chain becomes the latest casualty of the high street having closed all branches with a loss of almost 300 jobs.
Local Data Company's research shows 1 in 9 of the UK's retail outlets are now empty due to the impact of changing shopping habits and tighter economic conditions.
For more information see Are our high streets disappearing?
The business has collapsed after failing to secure backing from landlords for a rescue restructure. It joins other well-known names in the retail graveyard, including Poundworld, BHS, Maplin, Woolworths, Athena and Blockbuster, all of which have gone out of business in recent years.